Please select your home edition
Coast Guard Foundation LEADERBOARD 2

The paradigm-shifting Shimano World Diver 99SP

by Shimano 23 Dec 2021 13:08 UTC
Innovative technology redefines the deep-diving jerkbait © Shimano

Savvy bass anglers recognize the effectiveness of jerkbaits throughout the entire season.

Shimano elevates the jerkbait to unprecedented heights with the new World Diver 99SP: A technology-infused lure that triggers strikes from trophy-caliber bass wherever they swim. By leveraging the revolutionary BOOST CONCEPT - an elegant synthesis of three premium Shimano technologies - the Shimano World Diver 99SP stands ready to redefine the deep-diving jerkbait paradigm.

Shimano's patent-protected Flash Boost technology provides the World Diver 99SP with fish-attracting flash during all phases of the retrieve - even on the pause. Flash Boost suspends a highly polished, reflective foil on micro springs within a hollow chamber in the lure's body. The slightest motion activates this system, sending flash cascading through the water column toward lurking predators. When the angler pauses the bait during the retrieve, the reflective foil continues to shimmer, effectively mimicking the flash of a quivering and wounded baitfish suspended in the water column. The bass-attracting qualities of the Shimano Flash Boost system are active the entire time that the lure is in the water.

"Flash Boost is the elephant in the room when it comes to the World Diver 99SP's menu of high-tech features," reflects Shimano pro angler and media personality JP DeRose. "It's right there, shimmering in your face and making the World Diver 99SP different from every other bait on the market. When working the lure, it has an erratic side-to-side movement. On the pause, the World Diver suspends beautifully with a nose-down posture - and that's when Flash Boost kicks in. The Flash Boost system brings an unprecedented sense of realism to a stalled bait, more so than any other jerkbait I've ever used, and gets curious fish to eat."

"Flash Boost is a big advantage for me when chasing smallies during heavy algae blooms in the dog days of summer," notes Shimano pro angler Josh Douglas. "This is a time when finesse presentations simply don't work, as smallmouth are in full ambush mode, hunting prey like a mountain lion. The technological prowess of Flash Boost reflects light and shimmers right through the thick algae, helping bass find and crush it with reckless abandon."

Shimano designed the exclusive Jet Boost system with a singularity of purpose: to enhance the distance of every cast. The Jet Boost system increases casting distance and accuracy by capitalizing on the physics of the casting motion with a spring-loaded weight transfer system. As the angler swings the lure backward, centrifugal forces cause an internal weight to slide into the lure's tail during the backcast, altering the lure's center of gravity and driving it farther through the air as the angler propels it forward. The spring-loaded weight returns to its original position at the end of the cast, perfectly rebalancing the lure for proper swimming action. Thanks to Jet Boost, the World Diver 99SP casts up to 22% longer than lures of comparable size and weight. Now, every angler can cast longer and tempt more fish on every trip.

"Jet Boost lets me cast the World Diver 99SP further than any other jerkbait I've ever used," continues Douglas. "That feature is hugely beneficial, as it allows me to cover vast shallow rock reefs and keep my boat far away from wary bass." DeRose agrees, asserting that "Jet Boost makes casting a breeze - even into the wind - and is incredibly effective at getting the bait away from the boat."

"The best part of Jet Boost when compared to other weight transfer systems," continues DeRose, "is that the weight can't get stuck in the back of the lure, leading to an unnatural tail-down appearance in the water. With Jet Boost, the weight slides along a spring-loaded shaft, ensuring that it returns to the front third of the lure's body. This motion gives the World Diver the correct posture on the pause and allows it to start digging quickly on the retrieve."

A lure's finest visual details make the biggest difference when a predator fish is within striking distance. Shimano's proprietary Scale Boost system amplifies a bass' predatory instincts and triggers more attacks from trophy fish. Scale Boost mimics the realistic patterns of baitfish scales by utilizing an industry-exclusive composite-pitch hologram, increasing the amount and complexity of light reflected through the water. Scale Boost is not a paint or finish applied to the lure; instead, Shimano engineers the hologram directly into the lure. The visual impact of Scale Boost represents next-level strike triggering at its finest.

Anglers can present the World Diver 99SP effectively on both spinning and baitcasting tackle. "A 6'8" Shimano Curado casting rod with Medium power and Fast action works wonders in cold water and tight quarters," notes DeRose, "especially when paired with a Shimano Curado DC 150XG spooled with 14 pound-test fluorocarbon. I switch to a spinning combo when the water warms, using a 7' Curado rod with Medium power and Fast action, paired with a Shimano Vanford 2500. I spool the reel with 8 pound-test PowerPro Super8Slick and add a 6 foot leader of 14 pound-test fluorocarbon. When working the bait aggressively, the lack of stretch in the braided main line will make the World Diver 99SP do things that you just can't replicate using straight fluorocarbon."

The World Diver 99SP dives to depths of six to eight feet on the retrieve, suspends enticingly when paused, and exhibits an erratic side-to-side darting action to trigger aggressive bites from even the wariest predators. Each World Diver 99SP is 3 7/8 inches (99 mm) long, weighs 5/8 ounce (16 g), and is available in a library of ten universally-appealing color patterns including Chartreuse Head, Clown, Chartreuse Silver, Blue Silver, Ghost Ayu, Black Gold, Black\Silver, Pink Smelt, Pro Blue and Salangidae. The Shimano World Diver 99SP is available now with an MSRP of $19.99.


  • Flash Boost
  • Jet Boost
  • Scale Boost
  • Dives Six to Eight Feet
  • Suspending
  • 10 Color Patterns
  • Weight: 5/8 ounce (16 g)
  • Length: 3 7/8 inches (99 mm)

Related Articles

Meet the ultimate suspending jerkbait
Shimano's new World Minnow 115SP upends the jerkbait universe Trophy bass don't grow to supersized proportions by being gullible or easily fooled. Classic lures and traditional presentations often fail when faced with the challenge of tempting world-class targets. Posted on 15 Dec 2021
Explore the first ice tactics at Shimano School
Learn pro-tested techniques for walleye, panfish and more Few periods of hardwater fishing are as productive as the fleeting first ice window. Large numbers of aggressive fish remain in shallow water, energized by seasonally-high dissolved oxygen levels and chasing abundant forage. Posted on 14 Dec 2021
Optimize your fishing reel maintenance
Save time and enhance performance by servicing reels yourself Reels are a central component of every angler's tackle arsenal. These precision-engineered tools must withstand both the harsh and corrosive effects of the elements and the rigors of trophy-caliber fish to deliver the performance Posted on 22 Nov 2021
Anglers gain dynamic edge with Curado 150 MGL
Versatile, lightweight casting reel unites performance with Shimano dependability The Shimano Curado family sets the benchmark for performance and versatility among low-profile casting reels. Posted on 19 Nov 2021
Shimano reveals the Butterfly Shimmerfall Jig
Versatile jig excels in deep water and heavy current From chasing bottom fish to supersized pelagics anywhere in the water column, jigging with a vertical jig is a classic technique that belongs in every saltwater angler's repertoire. Posted on 28 Oct 2021
Learn crankbait strategies for fall bass
Keith Combs talks tackle and tactics Shimano School returns on Tuesday, October 26, with another informative and entertaining event. Posted on 23 Oct 2021
Learn Power Fishing at Shimano School
Professional angler David Walker details productive power fishing patterns Shimano School returns on Tuesday, September 28, with another informative and entertaining event. JP DeRose hosts these live-streaming video seminars, featuring compelling topics and special guests from across the spectrum of the fishing world. Posted on 27 Sep 2021
Shimano Spheros SW conquers offshore and inshore
The Redesigned Spheros SW A leverages infinity drive technology for enhanced performance The jack of all trades in the saltwater realm, Shimano redesigned the Spheros SW series of spinning reels to conquer both offshore and inshore waters. Posted on 24 Sep 2021
Shimano School tackles Fall stripers
Captain Mike Roy details productive patterns for the fall bite Shimano School returns on Tuesday, September 14, with another informative and entertaining event. JP DeRose hosts these live-streaming video seminars, featuring compelling topics and special guests from across the spectrum of the fishing world. Posted on 14 Sep 2021
Shimano Sustain tackles the toughest assignments
The redesigned Sustain FJ rises to every inshore and freshwater challenge Strong yet sensitive aren't words typically defining an aesthetic show-stopper. But they do illustrate Shimano's newly-redesigned Sustain FJ series of spinning reels, each built to conquer the toughest of any inshore or freshwater species. Posted on 11 Sep 2021
Coast Guard Foundation FOOTER 2Marina Exchange FOOTER 138 South - Marlin 695 Series 2 - FOOTER - Sept2021