Please select your home edition
38 South - Marlin 795 - LEADERBOARD - Sept2021

Meet the ultimate suspending jerkbait

by Shimano 15 Dec 2021 16:58 UTC
World Minnow 115SP © Shimano

Trophy bass don't grow to supersized proportions by being gullible or easily fooled. Classic lures and traditional presentations often fail when faced with the challenge of tempting world-class targets.

Shimano answers the cry of avid anglers to catch more and bigger fish by crafting superior lures that elevate good trips into great ones. By leveraging the revolutionary BOOST CONCEPT - an elegant synthesis of three premium Shimano technologies - the Shimano World Minnow 115SP stands ready to trigger explosive strikes from even the wariest bass.

The Shimano World Minnow 115SP redefines the shallow-diving jerkbait paradigm by providing anglers with access to three unique lure technologies, each designed to outperform - and outlast - the competition. The first of these is Flash Boost, which provides a fish-attracting flash during all phases of the retrieve - even on the pause.

Flash Boost suspends a highly polished, reflective foil on micro springs within a hollow chamber in the lure's body. The slightest motion activates this system, sending flash cascading through the water column toward lurking predators. When the angler pauses the bait during the retrieve, the reflective foil continues to shimmer, effectively mimicking the flash of a quivering and wounded baitfish suspended in the water column. The Shimano World Minnow disperses more flash into the water column than any other shallow-diving jerkbait - in motion or at rest - and no fish can resist its attractive qualities.

"Flash Boost is extremely effective at calling fish in to inspect the World Minnow under a wide range of water conditions," notes Shimano Pro Angler Josh Douglas. "In cold, super-clear water where bass can see a long way, even a motionless, suspending World Minnow continues to shimmer and sparkle thanks to Flash Boost. Bass will swim from a considerable distance to take a look, and once they're close, their predatory instincts simply compel them to strike."

"In turbid water," continues Douglas, "the Flash Boost system throws off a tremendous amount of light, helping bass to find the target quickly. Whether I'm fishing in the cold, muddy waters of spring or warm, algae-laden lakes and rivers in mid-summer, the Flash Boost-equipped World Minnow is a formidable weapon in my bass-catching arsenal."

The simplest way to catch more fish is to cover more water, putting baits in front of as many fish as possible on every cast. Shimano designed the exclusive Jet Boost technology with a singularity of purpose: To amplify the distance of every cast. The World Minnow's Jet Boost system increases casting distance and accuracy by capitalizing on the physics of the casting motion with a spring-loaded weight transfer system. As the angler swings the lure backward, centrifugal forces cause an internal weight to slide into the World Minnow's tail during the backcast, altering the lure's center of gravity and driving it farther through the air as the angler propels it forward. As the World Minnow enters the water, the spring-loaded weight returns to its original position, perfectly rebalancing the lure for proper swimming action. With help from Jet Boost, anglers can cast the World Minnow up to 22% longer than lures of comparable size and weight. Now, every angler can cast longer and tempt more fish on every trip.

"Jet Boost provides me with a huge advantage, especially when fishing shallow water or targeting pressured fish - like I often am on the third day of a major tournament," reflects Douglas. "Bumping fish with my boat is a sure way to spook potential biters, so I need to position myself far away from casting targets. Thanks to Jet Boost, I can propel the World Minnow farther than any other jerkbait I've ever cast - even into the wind. Now, every fish is within reach."

A lure's finest visual details make the biggest difference when a trophy-caliber bass is within striking distance. The World Minnow's proprietary Scale Boost system amplifies a fish's predatory instincts and triggers more strikes from trophy fish. Scale Boost mimics the realistic patterns of baitfish scales by utilizing an industry-exclusive composite-pitch hologram, increasing the amount and complexity of light reflected through the water, and triggering strikes from the wariest predators.

The World Minnow 115SP dives to depths of four to six feet on the retrieve, suspends enticingly when paused, and exhibits an erratic side-to-side darting action to trigger aggressive strikes. Each World Minnow is 4 half inches (115 mm) long, weighs 17 g, and is available in a library of ten color patterns including Chartreuse Head, Clown, Chartreuse Silver, Blue Silver, Ghost Ayu, Black Gold, Black\Silver, Pink Smelt, Pro Blue and Salangidae. The Shimano World Minnow 115SP is available now with an MSRP of $19.99.


  • Flash Boost
  • Jet Boost
  • Scale Boost
  • Dives Four to Six Feet
  • Suspending
  • 10 Color Patterns
  • Weight: 17 g
  • Length: 4 half inches (115 mm)

Related Articles

Expride's commitment to rodcraft excellence
Tournament anglers embrace Shimano's redesigned Expride B Rods Empowering elite angling professionals as they pursue a wide range of techniques and environments, the next generation of Shimano Expride casting and spinning rods offer freshwater anglers the upper hand in any fishing situation. Posted on 23 Jun
Topwater tactics that tap into Striper's DNA
The Shimano Current Sniper Splash Walk is the one, special lure to beckon the biggest stripers Striped bass, renowned for their opportunistic, often lazy feeding style yet beloved for their line-stripping runs when hooked, are a conundrum to many. Posted on 18 Jun
How to catch, clean and cook early season crappies
Make plans to invite America's favorite panfish to dinner Crappies are America's favorite panfish. Anglers from North to South often spend the early part of their seasons pursuing these bountiful and tasty targets as they make their annual movements into the shallows to feed and then spawn. Posted on 7 Jun
Josh Douglas reveals approach to Prespawn Bass
Part one of four-part series featuring Shimano and G. Loomis pros discussing bass fishing technique The legendary Bienville Plantation in Florida was taken over by Bassmaster Elite Pros who had their boats full of brand new Shimano rods, reels and tackle to try out. Posted on 4 Jun
Experience excellence with Shimano Reels & Rods
Innovative Shimano tackle delivers quality and performance to every angler Shimano reels and rods deliver superior results and unwavering confidence. Over a century of design and manufacturing excellence makes Shimano tackle a trusted fishing companion on every trip - from farm ponds full of bass to cobalt blue offshore waters Posted on 1 Mar
Climb the leaderboard with new lures from Jackall
Innovative hard and soft bait introductions deliver powerful advantages It's easy to recognize a Jackall. Steeped in Japanese quality and innovation, Jackall lures seamlessly blend form and function to trigger strikes from oversized bass. Posted on 26 Feb
Shimano's new Macbeth crankbait collection
Six diverse models trigger bass in shallow water Shimano leverages a century of tackle design excellence to craft the new Macbeth series of freshwater lures. Now, bass fanatics can wield a comprehensive array of meticulously-designed crankbaits to dissect the shallows and land their next trophy. Posted on 4 Feb
The new Shimano Stella FK
Shimano's flagship multi-purpose reel leverages best-in-class technological innovations Leaders never settle while redefining innovation. Instead, they maintain a trajectory of infinite evolution. Posted on 22 Jan
The paradigm-shifting Shimano World Diver 99SP
Innovative technology redefines the deep-diving jerkbait Shimano elevates the jerkbait to unprecedented heights with the new World Diver 99SP: A technology-infused lure that triggers strikes from trophy-caliber bass wherever they swim. Posted on 23 Dec 2021
Explore the first ice tactics at Shimano School
Learn pro-tested techniques for walleye, panfish and more Few periods of hardwater fishing are as productive as the fleeting first ice window. Large numbers of aggressive fish remain in shallow water, energized by seasonally-high dissolved oxygen levels and chasing abundant forage. Posted on 14 Dec 2021
Coast Guard Foundation FOOTER 238 South - Marlin 695 Series 2 - FOOTER - Sept2021Marina Exchange FOOTER 1