Maritimo One in demand with three customised M-Series flybridge motoryachts
by Paul Wilson 21 Nov 2019 08:20 UTC
Maritimo One M72 - based on the magnificent Maritimo M70 Motor Yacht © Murray Waite
Leading Australian motoryacht manufacturer, Maritimo, says its new specialized custom design division has created strong interest since its launch mid-year.
The company's latest design and manufacturing strategy via its new division, Maritimo One, has seen three new M-Series Flybridge Motoryachts being created in the past year.
Maritimo One operates within the $13 million dollar state of the art expanded plant at the Maritimo Gold Coast manufacturing facility.
Its first major project, a massive M72 motor yacht specifically designed for serious sports fishing in the untamed waters north of New Zealand's north island has already been handed over to its excited owners. The vessel had more than 200 customised changes from the production model including an extended sport cockpit and transom re-design, designed specifically for fishing.
The development of three heavily customised M-Series Flybridge Motoryachts tailored to a range of customer needs has been under way since January this year.
"Maritimo has been internationally renowned for the level in which it enables client customization, where other brands have set limitations," said company lead designer and brand director, Tom Barry-Cotter.
"Due to the company's sales success and subsequent growth of production in recent times, the need surfaced for a more systemized approach to the customization of boats in order to maintain production efficiencies within the standard model range.
"Maritimo One was established to uphold the brand's identity and reputation for enabling customers to tailor a vessel to their specific needs or environment, whilst taking the potential degree of that customization to new levels.
"It is all about one on one design and development time with customers and providing a personalised service that results in Maritimo One customers getting a boat that is a one off and unlike another other vessel."
He said interest in the new division had been extremely high and Maritimo was in advanced discussions with a number of international buyers on projects that would take up to 28 months to complete.
Maritimo's general manager of operations, Phil Candler, said the Maritimo One division within the expanded McPhail Road Maritimo facility at Coomera on the Gold Coast could develop projects up to 100 feet.
"The custom designation assigns dedicated designers and builders to work with clients in forming their perfect vessel, whatever the degree of customization," he said.
"The process begins with customer to dealer communication to ascertain the feasibility of requirements, followed by design consultations and costings. "Concept drawings and 3D renders are all reviewed with the client, before the vessel is transferred from standard production into Maritmo One.
The three specialized M-Series flybridge motoryachts, undertaken this year all had varying requirements and degree of customization.
A new M51 Regency Suite Flybridge Motoryacht, M59 Flybridge Motoryacht the huge M72 Sport Flybridge Motoryacht destined for New Zealand were the first orders to launch from the new division.
The Maritimo M51 Flybridge motoryacht was conceptualized by a client with the specific need to expand the master stateroom in lieu of the starboard guest cabin. The custom design sees the master ensuite relocate to starboard with a custom designed ensuite moulding and enlarged day lounge and wardrobe.
This level of customization to the standard specification sees modifications to existing interior mouldings with no effect to exterior specification, hydrostatics or weight study. This lesser degree of modification, which transfers a standard build to the new custom division, forms the bulk of enquiry that Maritimo One undertakes.
The M72 Sport Flybridge Motoryacht just delivered this month was the culmination of ideas from the Maritimo design department and a New Zealand based three-time Maritimo client, who's needs required a vessel capable of battling oceans in New Zealand's North, in pursuit of prize fish.
The degree of customization Maritimo One has provided this customer incorporates over 200 non-standard options with modifications to the hull's running surface, transom, tank capacities and engineering, requiring fully customised weight studies and hydrostatic reports. These hull modifications have formed a craft ideal for backing up on fish in testing conditions, whilst still embracing Maritimo's tried and tested hull and engineering design and expertise.
Modifications to the vessel did not stop at water level, as the extended water line incorporated a fully custom sport cockpit with live wells, bait tanks, mezzanine cockpit configuration, amongst other specialised fishing options.
Above deck in the flybridge, a modified hardtop has enhanced window openings and rear sight lines with a further customized helm pod and seating to the flybridge aft deck.
The project highlights what is a growing sport market in the Australia and New Zealand region, with enquiry for similar sport fishing projects being received since the launch of the new custom division.
Another Maritimo One vessel in development is customized for sport fishing. The M59 Flybridge Motoryacht with full sport cockpit, shortened flybridge, game tower and other customisations dedicated for fishing, is under way for another local buyer. In total 160 changes will have been made to the base production line model.
Barry-Cotter said in all three instances Maritimo One and its dedicated designers had been able to deliver to customers vessels that suited their personal needs and requirements exactly.
"It is about creating vessels that 'Are A One Off' and delivering personalized one on one service and attention," he said.