Huge kingfish in NZ - See authority put to the test!

Inshore rods and reels for artificial baits
With the bite picking up, using artificials is a great way to cover water and catch fish quickly Spring inshore fishing is one of the best times to get out and capitalize on a great bite. Water temperatures are rising, barring any major cold fronts, the bite will continue to get better and better as April approaches. Posted on 21 Apr

Bow to the Silver King
Get the gear our fleet of Penn captains rely on for tarpon With undeniable strength and a knack for acrobatics, even the most experienced anglers must bow to the Silver King. Posted on 31 Mar

Winter redfish, can you catch them?
Redfish can be a tricky bite in the winter months The hot and heavy bite of the fall slows down as large schools of fish spread out, However, there are still fish to be caught and battles to be had. Posted on 2 Mar

Win an offshore or inshore fishing trip
Once-in-a-lifetime fishing trips, as well as incredible Pure Fishing gear packages This year, Pure Fishing is giving away two amazing fishing trips, complete freshwater and saltwater gear packages, and more! Posted on 27 Oct 2022

PENN 10 Year Reel Warranty - Register now!
The lasting protection we doubt you'll ever need When it comes to manufacturing reels, PENN has developed a renowned reputation for durability and long-lasting performance in the harshest of saltwater environments. Posted on 11 Oct 2022

Meet the all new Penn Authority
Big fish require big stopping power The most refined, highest performing PENN reel ever made. The PENN Authority takes dependability, strength and detail to the next level. Posted on 9 Oct 2022

Meet Penn fleet captain and MasterChef Jamie Hough
Learn how he became not just an accomplished Captain, but a MasterChef as well For some, cooking is just a necessity. For Captain Jamie Hough, it's a way to bring his fishing to life and share it with the people around him. Posted on 10 Sep 2022

Meet the Clash II - the ultimate inshore reel
The Hydrophobic Line Roller Bearing ensures protection to critical reel components The PENN® Clash™ II is the ultimate inshore reel armed with our proprietary CNC Gear™ Technology and HT-100™ carbon fiber drag system that offer smooth performance with every fishing trip. Posted on 2 Sep 2022

The ultimate reel built for extreme durability
The Slammer IV redefines PENN's already unbeatable reputation The Slammer IV redefines PENN's already unbeatable reputation, bringing durability and power together in a sleek, battle-ready reel. It's more than just a workhorse; it's the must-have reel for anyone fighting underwater monsters. Posted on 20 Aug 2022

Introducing the Authority reel
Penn Fishing's most advanced reel yet With an IPX8 sealed body and spool, the Authority™ takes long runs in heavy seas or the pounding of big surf in its stride. Posted on 20 Jul 2022

Huge kingfish in NZ - See authority put to the test!

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