Please select your home edition
Edition
Coast Guard Foundation LEADERBOARD 1

The Berkley Slobberknocker wins the first Anglers' Choice Award

by American Sportfishing Association 7 Sep 16:07 UTC
Berkley Slobberknocker wins Anglers' Choice Award © American Sportfishing Association

Last month, anglers everywhere were invited to vote for their favorite new fishing product in the first-ever Anglers' Choice Award competition.

Of the 30 New Product Showcase winning products that debuted at ICAST 2022, Pure Fishing, Inc.'s freshwater hard lure - the Berkley Slobberknocker - is the winner.

Produced by the American Sportfishing Association (ASA), ICAST - the International Convention of Allied Sportfishing Trades - draws thousands of tackle buyers and media members each July to the Orange County Convention Center in Orlando, Fla. for the world's largest sportfishing trade show. It's where hundreds of manufacturers debut tackle, gear, accessories and apparel in the highly anticipated New Product Showcase.

The dedicated display area on the show floor showcases hundreds of the best of the best in new fishing product innovation; all competing against each other to take home one of 30 "Best of Category" trophies and the overall "Best of Show" award. The Berkley Slobberknocker was this year's winner in the Best Freshwater Hard Lure category.

"The New Product Showcase is the recreational fishing industry's equivalent of the Oscars," said Blake Swango, ASA's vice president for Trade Show and Membership. "Because ICAST is a trade event and not open to the public, with our members' support, we decided this would be the year to launch the Anglers' Choice Award giving everyone with a passion for fishing a chance to join in the excitement that defines ICAST."

"It's my pleasure to congratulate Pure Fishing's Berkley Slobberknocker for winning the first-ever Anglers' Choice Award."

"On behalf of Pure Fishing and the Berkley team, we are thrilled that the Berkley Slobberknocker has been recognized by the industry, and now the anglers, with the first ever ICAST Anglers' Choice award," said Harlan Kent, CEO of Pure Fishing. "This is truly an honor and reinforces the dedication the team at Berkley Labs has to developing baits that are scientifically proven to help anglers catch more fish."

Related Articles

Support the Youth Coastal Fishing Program Act
A great new bill with bipartisan support that will get more kids out fishing ASA's Vice President of Government Affairs, Mike Leonard, has your September video update. Posted on 1 Oct
Keep America Fishing Online Auction starts Monday
Featuring the hottest and most sought after tackle, gear, accessories and apparel The Keep America Fishing online auction - hosted by the American Sportfishing Association - features the hottest and most sought after tackle, gear, accessories and apparel including items from the ICAST 2022 New Product Showcase. Posted on 24 Sep
Youth Coastal Fishing Bill introduced
The bill would establish a grant program to fund fishing programs for children Today, legislation was introduced in Congress to provide opportunities for youth to enjoy the outdoors. Posted on 23 Sep
National Wildlife Refuge Lead Tackle Restrictions
ASA and the entire sportfishing community fully support science-based conservation initiatives On Thursday, September 15, the U.S. Fish & Wildlife Service (USFWS) released a final rule announcing the prohibition of lead fishing tackle on certain National Wildlife Refuges that are being opened to fishing. Posted on 17 Sep
Keep America Fishing online auction sneak peek
Featuring the hottest, and most sought after tackle, gear, accessories The Keep America Fishing online auction - hosted by the American Sportfishing Association - features the hottest, and most sought after tackle, gear, accessories and apparel including items from the ICAST 2022 New Product Showcase. Posted on 16 Sep
Bottom fishing closures considered
By the South Atlantic Council NOAA Fisheries has informed the South Atlantic Council that bottom fishing closures, in which fishing for 55 species of snapper and grouper would be prohibited, are necessary to reduce releases of red snapper. Posted on 10 Sep
ASA comments on impacts of offshore wind energy
Encourages BOEM to regularly update guidelines to reflect the unknowns in the expanding industry ASA provided comments on the Bureau of Ocean Energy Management's (BOEM) guidelines for mitigating impacts to commercial and recreational fisheries. Posted on 9 Sep
Keep America Fishing Online Auction
Mark your calendar for the second annual event The American Sportfishing Association is launching its second annual online auction featuring the latest and most sought after products. Posted on 9 Sep
Comments on proposed right whale regulations
ASA is concerned about the significant impact this will have on fishing and boating ASA joined a coalition of fishing and boating organizations in submitting comments to the National Marine Fisheries Service (NMFS) regarding proposed North Atlantic Right Whale vessel speed regulations. Posted on 8 Sep
Last chance to register for Keep America Fishing
We are less than one week out from the kickoff of the Inaugural ASA Tournament We encourage you to register, review the rules and prepare your gear. There are six species of fish and we've added regional categories for bass bringing us to a total of 10 categories with a whopping 24 prize packs! Posted on 31 Aug
Coast Guard Foundation FOOTER 2Marina Exchange FOOTER 1Sea Sure 2020 - SHOCK-WBV - FOOTER