Please select your home edition
Coast Guard Foundation LEADERBOARD 3

Shimano World Pop 69F Flash Boost delivers innovation to topwater fishing

by Shimano 14 Jul 06:34 UTC
World Pop 69F FB © Shimano

Nothing tops the sight of a largemouth bass closing in on a popper or the unmistakable sound of snook slurping baits deep beneath the tangle of overhanging mangroves. Shimano's legendary BOOST CONCEPT technology prevails in every scenario with the introduction of the World Pop 69F FLASH BOOST, a multi-purpose topwater lure that triggers explosive strikes amid a variety of conditions.

Fish rely on sight and sound to locate and attack their prey, and Shimano's World Pop 69F FLASH BOOST provides maximum appeal to both senses. Outfitted with a cupped face to create an incredible surface commotion that beckons fish from a distance, World Pop FB makes a deep gurgling sound and dramatic bubble trail with each hard snap of the rod tip.

Poppers are traditionally most effective in low light, but the World Pop 69F FLASH BOOST excels in every condition to produce an all-day topwater bite. Offering enhanced visual effects, this is the first popper to incorporate Shimano's proprietary system FLASH BOOST technology: a paradigm-shifting visual enhancement that also fortifies Shimano's SP-Orca, World Minnow, World Diver and World Crank lure families. FLASH BOOST suspends a highly reflective foil on micro springs within the lure's body to create a continuous flash that mimics a wounded baitfish, even as the popper sits motionless on the surface. "FLASH BOOST is extremely effective at calling fish in under a wide range of water conditions," notes Shimano Pro and Bassmaster Elite Series angler Josh Douglas. "In cold, super-clear water where bass can see a long way, even a motionless lure continues to shimmer and sparkle thanks to FLASH BOOST."

Further enhancing the natural mimicry and giving the lure a sense of life, Shimano's exclusive SCALE BOOST technology incorporates a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern that emits intense and complex reflections through the water column. By combining SCALE BOOST with FLASH BOOST, the World Pop 69F maintains its visual appeal even in the absence of angler-imparted motion.

Fine details prove their worth when trophy-caliber fish are within reach, and Shimano's World Pop FLASH BOOST has proven exceptionally productive in delivering extraordinary fish to the boat. In calm waters, a gentle rod sweep engages the bait with a chugging action, while a more aggressive snap dominates during windy conditions. The World Pop's concave face pushes a high volume of water, and its body profile allows for a convincing walk-the-dog retrieve. Whether presented with a methodical side-to-side cadence or large pops and deep chugs, the World Pop 69F embodies BOOST CONCEPT technology with popping and walking appeal to spark predatory behavior in any environment.

Easy to deliver with accuracy and distance, the World Pop 69F FB skips well to reach fish under docks and other imposing cover. One-piece molded internal weights allow for precision cast placement. At rest, the bait has a slightly tail-down profile, so it is always ready to leverage BOOST CONCEPT technology to attract and trigger fish.

Armed with a pair of round-bend, black nickel treble hooks, World Pop 69F FB measures 2 ¾ inches (69 mm) long and weighs ? ounce (12 g). Available in ten colors - Blue SV, Clown, Chart SV, Ghost Ayu, Hot Tiger, Black Gold, Gill, N Smelt, Pink Candy and T Smelt - each World Pop 69F FLASH BOOST has an MSRP of $19.99. Look for the World Pop 69F FB in the ICAST New Product Showcase Freshwater Hard Lure category and learn more about Shimano's innovative new products by visiting Booth 2244 at ICAST 2022.

World Pop 69F FB Features:

  • One-Piece Molded Internal Weights
  • Cupped Face
  • Length: 2 ¾" (69 mm)
  • Weight: 3/8 oz (12 g)
  • Floating
  • 10 Colors

Related Articles

Two honors for Shimano ingenuity at ICAST 2022
Stella FK and Spheros SW Combo enhance angling excellence across wide-ranging global fisheries Shimano is no stranger to the winner's circle. In the New Product Showcase at ICAST 2022, Stella FK and Spheros SW Combo rose to the top of the Freshwater Reel and Rod & Reel Combo categories, capturing coveted hardware and industry accolades. Posted on 3 Aug
The standard for versatile saltwater performance
Shimano's Trevala B enhancements and refinements broaden the appeal of a proven rod family New for 2022, Shimano's Trevala B continues the legacy of an iconic crossover rod series. Posted on 30 Jul
Shimano unveils new Saragosa SW BFC
Billfish concept spinning reel blends precision engineering with enduring craftsmanship Every inch counts when a billfish is within reach, and the all-new Saragosa SW BFC provides the competitive advantage elite anglers need to close the gap when a tournament check or world record is on the line. Posted on 27 Jul
Innovative Shimano lures for bass anglers at ICAST
Technologically advanced swimbaits and spinnerbaits target trophy fish At ICAST 2022, Shimano introduces two highly refined lures - the Armajoint 190SF Flash Boost swimbait and the Swagy Strong family of spinnerbaits - designed to tip the odds in every angler's favor and put trophy bass in the boat. Posted on 22 Jul
Shimano at the ICAST New Product Showcase
New products enable angling excellence across the globe Outstanding Shimano and Jackall offerings are featured in seven New Product Showcase categories at ICAST 2022, demonstrating Shimano's enduring legacy of design and engineering distinction in support of angling excellence. Posted on 20 Jul
Shimano to sponsor ICAST Networking event
Attendees are encouraged to be active participants in discussions and topics This year, ICAST has added a first-of-its-kind event hosted by Shimano North American Fishing on Tuesday, July 19th from 4:00 pm to 6:00 pm in room S310G/S310H at the Orange County Convention Center. Posted on 12 Jul
Shimano's combination for saltwater success
Anglers embrace excellence with new Spheros SW Combos Responsible for trophy catches and personal bests across demanding saltwater environments, the Spheros family resonates with anglers more powerfully than ever. Posted on 12 Jul
Stella FK evolution continues at ICAST 2022
Shimano's flagship spinning reel features best-in-class innovations that enhance performance The iconic Shimano Stella family embodies this mindset with the debut of the new Stella FK, a reel packed with innovative technologies that enhance power and durability, drag performance and line management. Posted on 6 Jul
Shimano technologies propel anglers to success
Advanced features provide premium angling advantages Shimano elevates the angling experience. Built upon a legacy of design, engineering and manufacturing excellence that spans more than a century, Shimano reels, rods and lures leverage advanced, proprietary technologies that propel anglers to success. Posted on 2 Jul
Expride's commitment to rodcraft excellence
Tournament anglers embrace Shimano's redesigned Expride B Rods Empowering elite angling professionals as they pursue a wide range of techniques and environments, the next generation of Shimano Expride casting and spinning rods offer freshwater anglers the upper hand in any fishing situation. Posted on 23 Jun
Coast Guard Foundation FOOTER 1Sea Sure 2020 - SHOCK-WBV - FOOTERMarina Exchange FOOTER 1