Yellowfin introduces a new marketing campaign

Yellowfin: Live Deeper © Yellowfin

Yellowfin announces an all-new marketing strategy, which will build upon our long-time theme of Legacy. The new campaign is titled "Live Deeper," and it has nothing to do with the depth of water you find yourself in.

Instead, it's about building deeper relationships with friends and family through our shared passion for boating, fishing and the pride and satisfaction that come with owning a Yellowfin. It's about taking that passion to the next level and getting all you can get out of life. We know a Yellowfin boat can help make that happen, so we're committed to doing everything within our power to maximize and enhance the boating experience for you, enabling you to truly live deeper lives and make every day aboard your Yellowfin, special.

Here's a video we created to describe the Live Deeper concept and what Yellowfin is all about, we hope you enjoy it!