Please select your home edition
Edition
Sea Sure 2020 - SHOCK-WBV - LEADERBOARD

Angler engagement campaign launches 'Fishing… Share the Fun'

by American Sportfishing Association 5 May 18:21 UTC
Angler engagement campaign launches 'Fishing… Share the Fun' © American Sportfishing Association

The Fishing... Share the Fun angler engagement campaign, launching this week, is a first-of-its-kind industry-wide collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF).

The campaign's mission is to galvanize sportfishing industry leaders and the broader recreational fishing community to share their love of fishing and engage in customer retention activities to keep new anglers on the water this spring and summer. It is supported by an integrated mix of easy-to-use educational tools and tips designed to help increase the enjoyment of fishing.

"Fishing is a healthy, fun, family-friendly activity that saw tremendous growth over the past few years. Let's not lose this momentum," said Mary Beth Long, ASA's vice president of Communications. "This campaign offers a great opportunity to grow the sportfishing community and promote how much fun a day on the water can be."

Over the past two years, millions of Americans took to recreational fishing for the first time as a way to cope with the pandemic's challenges. As life begins to return to normal, the fishing community must ensure those first-time anglers continue to feel welcome on the water. The Fishing... Share the Fun campaign is asking experienced anglers to team up with these newer anglers to help get them back on the water and rediscover their love of fishing. It's also equipping the fishing industry with customer retention strategies and tools to engage newcomers and keep them fishing.

"In 2020 we saw a new wave of fishing participants who were driven to fish primarily because someone invited them," said RBFF SVP of Marketing & Communications Stephanie Vatalaro. "When you take a friend fishing and ask your customers to do the same, you're supporting the development of future lifetime anglers, which is good for the entire industry and the conservation programs it supports."

ASA and RBFF encourage everyone who knows what it takes to spend a day on the water to serve as campaign partners. Partners will be provided with a free, online toolkit that provides best practices for taking novice anglers fishing and keeping them coming back for more. The toolkit includes items such as maps of where to fish, guidance on the correct tackle to purchase and essential items to ensure a successful day fishing.

In addition to the toolkit, during May, Fishing... Share the Fun partners will receive a weekly email with tips on how to get people back on the water. Suggestions will range from checklists on what to bring to information on how to get a fishing license. The campaign culminates in the celebration of National Fishing and Boating Week, June 4 - 12. During June and beyond, campaign participants are encouraged to use social media and use the hashtags "#ShowUsYourFish" and "#FishingShareTheFun" to embrace the sport of fishing throughout the summer.

Interested parties can sign up as a campaign partner here. And remember, the next time you go fishing...share the fun!

Related Articles

ASA's top five policy updates
VP Mike Leonard shares ASA's top legislative priorities making their way through Congress In this month's Government Affairs Update, VP Mike Leonard shares ASA's top legislative priorities making their way through Congress. Posted on 21 May
Recreational Fishing World reconvenes at ICAST
The planet's largest sportfishing trade show Celebrating its 65th year the International Convention of Allied Sportfishing Trades – better known as ICAST – heads to Orlando, Fla., and the Orange County Convention Center (OCCC) from July 19-22 for the planet's largest sportfishing trade show. Posted on 12 May
America's Outdoor Recreation Act of 2022
The American Sportfishing Association supports the bill as it passes Senate Committee On Tuesday, May 3, the U.S. Senate Committee on Energy and Natural Resources unanimously approved the America's Outdoor Recreation Act of 2022. Posted on 4 May
Sportfishing leaders go to Washington
Members of the ASA meet for the annual spring government affairs meeting Last week, members of the American Sportfishing Association's Government Affairs committee traveled to Washington, D.C. for the annual spring government affairs meeting. Posted on 5 Apr
ICAST - Get ahead of your competition
See the new-to-market innovations that your customers will be looking for You know the spot - that place where the fish are always biting, and a great catch is never far off. Posted on 12 Mar
30x30 begining to unfold across the U.S.
The global initiative to conserve or protect 30% of all lands and waters by 2030 ASA Government Affairs Vice President Mike Leonard has your March video update. Posted on 4 Mar
Outdoor recreation's momentum grows in Congress
ASA Government Affairs team is working on the landmark Outdoor Recreation Act ASA Government Affairs Vice President Mike Leonard has your February video update. Posted on 5 Feb
Politics of Fish - New podcast launched
The Politics of Fish podcast will explore the people, organizations and issues As fun and relaxing as fishing is, fisheries policy is the opposite. However, the legislative and regulatory issues that we at the American Sportfishing Association work on have a huge impact on the public's ability to fish. Posted on 4 Feb
Policy watch: activity on Capitol Hill picking up
ASA Government Affairs Vice President Mike Leonard has your November video update Watch to learn more about the Infrastructure Investment and Jobs Act's wide-ranging effects on the sportfishing industry, as well as other bills on ASA's radar. Posted on 19 Nov 2021
Sportfishing benefits from Landmark House Bill
Bill reauthorizes the Sport Fish Restoration and Boating Trust Fund and much more U.S. House of Representatives passed the historic Infrastructure Investment and Jobs Act, which includes $550 billion in infrastructure funding that supports some of ASA's top legislative priorities that address conservation and sportfishing. Posted on 9 Nov 2021
Marina Exchange FOOTER 138 South - Merry Fisher 795 Series - FOOTER - Sept2021Coast Guard Foundation FOOTER 3