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Sea Falcon® premium handmade lures now available in the U.S.

by Sea Falcon 16 Mar 18:45 UTC
Sea Falcon® premium handmade lures now available in the U.S © Sea Falcon

For over 30 years, Bluing Hearts Craft Center remained dedicated to the finest in Japanese craftsmanship and attention to detail. This tradition of Made in Japan quality continues today, personified by the Sea Falcon brand of handmade jigs and plugs.

Every Sea Falcon lure is based on a hand-carved original created by CEO and Chief Designer Tetsuya Itou, one of Japan's foremost lure designers. Based in Hamamatsu, Japan, they operate under the 'Total Package' concept, combining all processes from planning and development to manufacturing all under one roof. Sea Falcon ensures supreme quality and continues to provide innovative products to the fishing world.

Sea Falcon plugs feature a Hybrid Structure for superior action and strength. A thick, high-float resin coating protects the lure from even the biggest, toothiest fish. This ensures that it does not absorb water and become heavy, which can slow the movement of poorer quality lures. Inside is a balsa core and lead weight designed and positioned for perfect balance and buoyancy to achieve extremely accurate lure control.

In order to produce the rich transparency and appearance of a small, lively fish, they meticulously carry out the surface treatment by applying over 20 clear coatings and polishing each plug twice.

Sea Falcon jig production has extremely demanding standards as well. All jigs endure a thorough production process that includes molding, polishing, undercoating, coloring, layers, deburring, and packaging. In addition, Sea Falcon further enhances the appeal of their lures with aluminum or holographic applications.

Gamakatsu® hooks are specifically designed to complement Sea Falcon lures and plugs. Gamakatsu hooks are made with the same level of craftsmanship and attention to detail, equally raising the performance of any Sea Falcon lure.

Thanks to an exclusive arrangement with SPRO® and Gamakatsu, Sea Falcon Lures are now available in the USA.

For more information, please visit

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