The proof is in the bite - The science is in the shape

Discover baits scientifically designed to catch more fish © Berkley Fishing

You don't eat food that tastes bad. Neither do bass. Our scientists have dedicated decades of research to learning how fish use scent and taste to influence their decision on which bait to bite—and when to let go.

When it comes to getting more bites and making fish hold on longer, Berkley's secret PowerBait formula outperforms our competitors every time. Watch the video to learn why fish just won't let go of PowerBait.

Need a bait for sight fishing? Covering muddy water? Penetrating heavy cover? We've got a shape for that. We took the success of our original PowerBait® Power Worms® and applied it to hundreds of shapes, from creatures and craws to toads and trailers. Combined with Berkley's irresistible PowerBait taste, the real-life aesthetics and action of these soft baits are guaranteed to get you more bites.