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Demelza View Drop Down
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Post Options Post Options   Quote Demelza Quote  Post ReplyReply Direct Link To This Post Topic: RYA Logo
    Posted: 29 Jul 23 at 7:41am
 What do people think of the RYA changing its logo from an iconic work of art to a dull as dishwater plain typeface ?
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Sam.Spoons View Drop Down
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Post Options Post Options   Quote Sam.Spoons Quote  Post ReplyReply Direct Link To This Post Posted: 29 Jul 23 at 9:20am
It looks like they've been taken over by Ryvita




Edited by Sam.Spoons - 29 Jul 23 at 9:21am
Spice 346 "Flat Broke"
Blaze 671 "supersonic soap dish"
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Post Options Post Options   Quote Old bloke Quote  Post ReplyReply Direct Link To This Post Posted: 29 Jul 23 at 10:01am
Why do they bother?. Has anyone, anywhere, ever been impressed or moved by one of these rebounding?. It's like "mission statements", just another think to reduce the level of human happiness.
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Post Options Post Options   Quote laser193713 Quote  Post ReplyReply Direct Link To This Post Posted: 03 Aug 23 at 7:43am
Drove past the offices in Hamble yesterday and they are all still branded with the old logo. Maybe they don't even like the new logo themselves!?
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NicolaJayne View Drop Down
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Post Options Post Options   Quote NicolaJayne Quote  Post ReplyReply Direct Link To This Post Posted: 04 Aug 23 at 10:21am
Originally posted by laser193713

Drove past the offices in Hamble yesterday and they are all still branded with the old logo. Maybe they don't even like the new logo themselves!?


when doing a rebrand    you  really need to have a  key  venues  rebranded  ready to go on launch 

whether that is  HQ or your  flagship store ( for  retailers etc)  

vehicles etc  you can always  fudge it a bit - the only  mass logo change i know  that was done overnight  was when all the NHS  ambulance  services in Yorkshire merged  in 'Yorkshire ambulance service'   

becasue the  change of  vehicle  markings as achieved with  heast  guns / acetone soaked rags and a scraper  

scrape off  the ' South' from South Yorkshire ambulance Service  vehicles 

'West' and 'Metropolitan' from West Yorkshire Metropolitan ambulance service  vehicle 

and 'Tees, East and North' from the TENYAS vehicles  that moved to YAS  ( as  some of the Tees stuff  moved to North East  Ambulance ) 

they all kept their old text on the heraldic crest  ( if   fitted  as many SYAS weren't  just a big  blue NHS  lozenge) until  struck from service or had to go through the bodyshop for  accident damage 
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Post Options Post Options   Quote NicolaJayne Quote  Post ReplyReply Direct Link To This Post Posted: 04 Aug 23 at 10:27am
ok so the old logo was   quite  cheesy  in a 70s / 80s  kind of way but it was distinctive   and it;s not as if they  have dones a IYRU > World Sailing  type  rebrand  ( as 'UK Sailing'  wouldn't  represent all their activities ) 
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Post Options Post Options   Quote turnturtle Quote  Post ReplyReply Direct Link To This Post Posted: 09 Aug 23 at 2:29pm
it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit. 

in fact, dump the Y 'yachting' bit too. 

Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.

They could go the full hog and rebrand themselves 'Watersports UK'  and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho.
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Post Options Post Options   Quote NicolaJayne Quote  Post ReplyReply Direct Link To This Post Posted: 10 Aug 23 at 11:47pm
Originally posted by turnturtle

it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit. 

in fact, dump the Y 'yachting' bit too. 

Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.

They could go the full hog and rebrand themselves 'Watersports UK'  and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho.


the problem is that would  piss off the BCU  and the  bigot collective that is  UK Rowing  to say the least 
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laser193713 View Drop Down
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Post Options Post Options   Quote laser193713 Quote  Post ReplyReply Direct Link To This Post Posted: 11 Aug 23 at 8:46am
I tend to agree that Royal Yachting Association doesn't really do what it says on the tin. I think the Royal support is invaluable and shouldn't be lost in a rebrand. There are few other sports that get the royal seal of approval. Royal Watersports Association might be a more suitable name though!
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turnturtle View Drop Down
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Post Options Post Options   Quote turnturtle Quote  Post ReplyReply Direct Link To This Post Posted: 11 Aug 23 at 2:33pm
Originally posted by NicolaJayne

Originally posted by turnturtle

it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit. 

in fact, dump the Y 'yachting' bit too. 

Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.

They could go the full hog and rebrand themselves 'Watersports UK'  and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho.


the problem is that would  piss off the BCU  and the  bigot collective that is  UK Rowing  to say the least 

some see a problem, others see an opportunity  Embarrassed LOL
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